Our International Trade and Business Department lecturer Asisstant Prof. Dr. Alp Par's article titled Brand Power in the Context of NGO Management and Social Marketing: TheCide LAG was published in the Scopus indexed Forum Scientiae Oeconomia journal. It is among the important publications in terms of the contributions and suggestions it makes to the limited literature within the scope of marketing and marketing of NGOs.
To read: https://ojs.wsb.edu.pl/index.php/fso/article/view/1380/813